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Marketing and publications

Campaigns in every market you sell to, measured from click to sale.

We plan and run online promotion for companies that sell in more than one country or language. Each market gets its own keyword research, campaigns on Google, Meta and LinkedIn, and landing pages written for local buyers on your existing website. Media spend stays on your own ad accounts, separate from our fee. Every enquiry reaches RDCopilot CRM with its market, language and campaign attached. Each month you get a report that connects reach and clicks to real conversations with buyers.

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Start with your workflow. We agree the first deliverable, data boundaries, scope and budget before work begins.

What we can deliver

What your team receives.

Digital promotion is part of the RDCopilot marketing department at marketing.rdcopilot.com. It shares the product fact base with our publications work, so ads, landing pages and catalogues use the same approved claims. Leads go into RDCopilot CRM, won deals continue into ERP, and campaign results appear in RDCopilot Reports next to sales. You pay a one-off setup fee for research, tracking and the first campaigns. After that comes a monthly subscription for campaign management, reporting, the marketing workspace and support. Media budget is paid directly to the platforms, and extra work is billed at a fixed hourly rate.

  • Market, audience and keyword research for each target language
  • Monthly media plan with the budget split by market and channel
  • Google Ads (Search, Display, YouTube, Performance Max), Meta Ads (Facebook, Instagram) and LinkedIn Ads
  • Static and animated creatives in each market’s language
  • Localised landing pages, product sections and forms on your existing website
  • International SEO: titles and descriptions per language, hreflang, Google and Bing Search Console, visibility in AI assistants
  • Measurement on your own accounts: GA4, Google Tag Manager, Meta Pixel and Conversions API, Consent Mode v2, UTM rules
  • Consistent listings on marketplaces, B2B directories and Google Business Profile
  • Lead routing into RDCopilot CRM with market, campaign and language on every enquiry
  • Monthly performance review: which markets and campaigns produced enquiries and sales, and what we change next

Workflow in focus

Digital and international promotion

A B2B company is adding a second and third export market and wants more enquiries from distributors there. We research keywords for each market and localise the product pages on its existing site. Then we launch search and social campaigns on the company’s own ad accounts and send every form submission to the CRM with its market and campaign. The monthly review shows the cost per enquiry in each market, and sales can see which campaign started each conversation. The tracking keeps running on the company’s accounts between campaigns.

The final design follows your systems, documents and operating requirements.

Keep your team in control.

Your accounts, your data

Ad accounts, analytics and tag manager stay in your company’s name, and tracking keeps running between campaigns.

Approved before it goes out

Every ad, article and catalogue goes through a named reviewer and links back to the approved fact it uses.

Connected to sales

Leads arrive in RDCopilot CRM with their source, and results sit in RDCopilot Reports next to pipeline and sales.

Connected products

One thread, from first contact to final report.

Every RDCopilot product works on its own and does more alongside the others. A campaign lead lands in the CRM, a won deal becomes an ERP order, the goods receipt updates stock, the invoice goes to e-Factura, and HR records feed payroll. Sensor readings and alerts reach the same dashboards. Reports and the AI assistant read from the right source, and mobile apps and eLearning take the work to the field and to your people.

  1. MarketingAttract and qualify demand · you are here
  2. CRMTrack every customer and deal
  3. ERP, stock and POSFulfil the order
  4. Accounting and taxe-Factura, e-TVA, e-Transport, declarations
  5. HR, payroll and REGESPeople and their records
  6. IoT monitoringSensors, readings and alerts
  7. Reports and AIDecisions with the source attached
  8. Mobile appsThe workflow in the field
  9. eLearningTraining for your team and customers

Start with one module. Add others when you need them, on the same terms.

Can we start small?

Yes. Start with one workflow, one team and an agreed outcome. We scope the pilot after learning about your data, systems and constraints.

Can our data stay in the EU?

We can scope EU-hosted or self-hosted options. The proposal identifies where each component processes and stores data, which providers are involved, and any transfer or remote-access implications. EU hosting alone does not establish compliance.

Can we use the tools we already have?

We start with your current workflow and systems. The proposal identifies the integrations, data access and handoffs needed for a useful first deliverable.

From idea to implementation

Guides for your workflow.